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ExpoGenética featured Brazilian Cattle Circuit of Webinars and Virtual Business Rounds

For the first time in history, ExpoGenética had an exclusive program for the international audience. The novelty accompanied the innovation of the virtual formats that marked the fair in 2020.

"When we thought about the challenge of making a virtual livestock fair, we imagined it would be something challenging, but when we imagined that this fair should cover not only the national audience, but also the international audience, this challenge multiplied, but it was accepted with a lot of commitment and dedication on the part of our international relations team at ABCZ ", comments the international director Ana Cláudia Mendes Souza.

The Brazilian Cattle Circuit, held during the Expogenética 360 °, had five webinars focused on the Latin American public, presenting technical discussions related to the Zebu breeds, grazing seeds, innovations in machinery and equipment, animal health and quality and sanitary safety of genetics Brazilian, bringing together over 8 thousand spectators from 21 countries.

During the virtual fair, 221 business meetings were held between international buyers and companies participating in the Brazilian Cattle Project, through a virtual platform offered by the project to its participants. So far, the Expogenética 360 ° platform has also been visited by 67 countries and will still be available for visitation until September 15th.

The business expectation for the next 12 months far exceeds the business carried out in the previous editions of Expogenética, which will guarantee the continuity of this business model for the next events.

The Brazilian Cattle Circuit of webinars and virtual business rounds has become a successful case of virtual action supported by Apex Brasil, ABCZ's partner in the development of the Brazilian Cattle Project since 2003.